Essential tools for managers and their portfolios
Help your founders win, every time. Focus on what matters to scale success across your investments and cohorts.
Diverse Cohorts? International Teams? Tight Schedules? No Problem.
With customized learning formats fit for every style, you get to choose what serves your portfolio best.
Group Workshops
Get everyone speaking the same language by introducing key concepts, while facilitating peer-to-peer learning.
Personalized Coaching
Individual coaching calls provides the opportunity to address each company's unique questions, circumstances, and challenges.
Coaching Certification
Equip your team with the market strategy best practices and coaching tools they need to provide world-class 1:1 support for your portfolio companies.
100% of First Matter’s innovation program clients have renewed their contracts with us
Universal Topics Proven to Level Up Any Business, at Any Stage
Take your pick from a number of topics we have available to give you and your founders the confidence to excel
Market Strategy Curriculum
Market Mapping
Customer Segmentation
Channels
Discovery Interviewing
Target Market Identification
Sales Curriculum
Account Planning
Sales Methodologies
Communications Strategy
Pricing
Building a Sales Team
Other Sales Topics
Differentiate your program with a unique and valuable curriculum
Transform your portfolio’s trajectory with the skills & tools that matter most
Provide support specific to the nuances of climate tech
Our results speak for themselves.
C A S E S T U D Y
by
After 3 group workshops & individual coaching by First-Matter certified coaches
Participating founders reported close to 100% satisfaction with coaching outcomes.
Key Challenges
1. While many of their cohort companies had encouraging early traction with customers, revenue growth often stalled over time, with slow traction across multiple customer segments.
2. There were advisors available for things like pitching and financial modelling, but there was a lack of coaches available for helping founders find product-market fit using a clear and structured method.
3. The program sought to maximize its outcomes within budget constraints and make the most of existing internal experts - but with a unified approach.
How We Helped
Curated Group Workshops
Over three 90-minute sessions, the cohort was equipped with critical tools to streamline their approach to sales using strong market strategies.
First Matter Coaching Certification
→ 5 Silverstrand team members were trained and certified to coach the First Matter Formula™. This allowed them to support the cohort themselves using a common vocabulary, while also letting their budget go further.
→ Post-certification guidance was available for Silverstrand coaches when needed, to maximize the impact of their individual sessions with founders.
Let’s Chat.
Schedule a time with us to explore the customized package that meets your needs.
Frequently Asked Questions
What types of companies are best suited to benefit from First Matter services? The First Matter curriculum is broadly applicable to any business. So whether your portfolio companies are in agriculture or renewable energies; at ideation or expansion stage; software or hard-tech-focused; raising investment capital or bootstrapping - our market intelligence and growth strategies can help them go further, faster.
Do you work with programs of all sizes? Yes, we do. We’ve designed a range of delivery methods and scalability options to best suit your needs and keep your budgets reasonable.